Guide: How to Set Up Conversion Tracking on Shopify Checkout
Shopify is one of the world's foremost storefronts for online commerce. Having a powerful tool at your fingertips isn't good enough to succeed, however. You need data. You need analytics. You need conversion tracking. Conversion tracking is a form of analytics that you can install on...
12 Ways to Optimize Your Shopify Product Descriptions for SEO
Some companies believe that SEO is for blogs, that it's part of content marketing. Sure, SEO plays an important role in content marketing, but it's also important for the rest of your site. Your site design, your About page, and your product pages all deserve...
A Guide to Reputation Management for Shopify Stores
As an eCommerce store, you've probably heard of reputation management before. What you've heard, and how true it is, now that's another story. Some people view reputation management as a branch of marketing, all about building your brand and serving your customers well. Some people...
A Guide to Bulk SMS / Text Marketing on Shopify Stores
Did you know that, as of Q2 2020, over 51% of internet traffic comes from mobile devices? Huge numbers of people today browse the internet either partially or completely from mobile devices. Younger generations in particular use their phones for just about everything. Shopping, talking to...