Comcast’s Project Open Voice launched in five different cities throughout the U.S. in 2013. Radar Marketing Group was brought on as the local project manager and community liason for the Peterborough, NH location. Radar also provided marketing, event, and social media, as well as web maintenance and analytics for the 5-year project. The Local Look Peterborough project exceeded projections and expectations and was the most successful project of the five launch cities nationwide. Due to the success of the project, Comcast expanded the project state-wide with the the addition of Local Look NH site that Radar also oversaw until the project’s completion in 2016.